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Business management software for boutique fitness studios

In a space largely controlled by a single dominant player, fitness studios have had few options in the way of cohesive operations software. This created an opportunity for Mariana to enter the market and provide a design-forward system that slots neatly into the busy work days of fitness instructors and studio administrators. 

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Prototyping, user testing, and interdisciplinary collaboration were at the heart of what made this project a success. With the help of Mariana’s deep industry experience, we lead their design team to evolve the core product experience. We built a durable system to account for a diverse range of complicated use cases, all with the end-users—and their customers—in mind.


Early in the process, we worked with the Mariana team to outline a strategy around what kind of features fitness instructors and administrators would need, and at which points during their work day they would need them. Then, using that strategy, we shaped the experience and created a platform where users can easily manage classes, inventory, accounting, and reports.

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Prior to launch, we conducted in-studio user tests and interviews to better understand the complex needs of the businesses joining us as launch partners. We focused on larger, non-traditional gyms with specialized workout classes (barre, yoga, etc). The insights gleaned from this research prepared us for the wide-reaching implications of branching user roles and studio sizes as we fleshed out our design patterns.

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With a comprehensive set of business tools at their disposal, fitness studios are now able to seamlessly provide the services they do best without worrying about complex technical infrastructures. We were warmed to provide both advisory and tangible design direction on this project, and are excited to see where Mariana Tek goes next.

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